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Media & talent

Media planning & buying agency in Mumbai

Entity One Entertainment Solutions Pvt Ltd specializes in media planning by strategically positioning advertisements to reach the right audience at the best time and cost.

Request a media plan How we plan
A large digital billboard lit up over a city at dusk

Brands we’ve worked with

Introduction

What Media Planning Covers

Media planning involves strategizing and optimizing the distribution of advertising messages across various media channels to reach the target audience effectively. This process includes selecting appropriate media platforms such as TV, radio, print, digital, and more, based on the campaign objectives, target demographics, and budget.

It also involves determining the timing, frequency, and geographical focus of the advertising efforts. A well-crafted media plan ensures maximum exposure and impact for the advertising campaign.

Media planning is one of the seven verticals Entity One runs in-house, which means the plan is written by the same team that negotiates and books the inventory.

How We Plan

The Four Levers of a Media Plan

  • Channel Selection

    Selecting appropriate media platforms such as TV, radio, print, digital, and more, based on the campaign objectives, target demographics, and budget.

  • Timing & Frequency

    Determining when the message runs and how often it repeats, so spend builds recall instead of being absorbed by a crowded slot.

  • Geographical Focus

    Deciding where the advertising effort is concentrated, city, region or national, so reach lands where the audience actually is.

  • Budget Efficiency

    Strategically positioning advertisements to reach the right audience at the best time and cost, negotiating rates across our media network.

Where It Runs

Outdoor & Cinema Formats We Buy

Media planning connects directly to our outdoor advertising desk, see the full format list on the Outdoor Advertising page.

FAQ

Frequently asked questions

Ask us something else
What is media planning?
Media planning involves strategizing and optimizing the distribution of advertising messages across various media channels to reach the target audience effectively. It covers channel selection, timing, frequency and geographical focus, all driven by the campaign objective and budget.
Which media channels do you plan and buy across?
TV, radio, print and digital, plus the outdoor formats we handle directly: hoardings, bus shelters, metro and railway stations, autos and taxis, cinema screens, airports, DOOH and mall media.
How is media planning different from media buying?
Planning decides what runs where, when and how often; buying negotiates and books that inventory. We do both, which keeps the plan honest about what rates and slots are actually available.

Let’s talk

Put Your Media Budget Where It Works

A well-crafted media plan ensures maximum exposure and impact for the advertising campaign. Tell us your objective, audience and budget, and we'll build the channel mix around it.

Talk to our media team