From teaser to theatrical release

Film marketing, distribution and syndication

Marketing, distribution and syndication under one roof, guiding your film from its first teaser to its widest possible audience.

Plan your film’s release See our film services

Poster for Reti — From our filesReti, a film we marketed

Brands we’ve worked with

What we do

Marketing, distribution and syndication

Film marketingFrom theatrical trailers to social media buzz, 360° campaigns that drive box-office results: premieres, influencer collaborations and targeted ads, before and after launch.
Film distributionTheatrical releases, streaming deals and international placements matched to your film’s potential. Our network connects you with cinemas, festivals and OTT platforms.
Film syndicationTV broadcasts, streaming licences and international syndication deals that open secondary markets and recurring royalties, so your film keeps performing for years.

Why Entity One

Let’s get your film to its audience

Our team plans premieres, secures theatrical and OTT placements, and unlocks syndication deals that extend a film’s life well beyond its opening weekend. Whether you need a launch campaign, a distribution strategy or long-term syndication revenue, we help your film find its audience and keep performing.

Get in touch

Proven expertise. Years of experience managing top-tier campaigns across social media, PR and film marketing.
Tailored solutions. Custom strategies designed around your vision and objectives.
Results-driven approach. A focus on measurable outcomes, for maximum impact and growth.
Industry insider access. Led by a film trade analyst with hands-on experience marketing 40+ films across Marathi, Hindi and English cinema.

Release planning

What your release plan covers

Synopsis and audience

A summary of the film’s plot and its target audience.

Marketing strategy

Advertising, promotions, public relations, social media campaigns, trailers, posters and other promotional material.

Release strategy

The release schedule: date, regions and platforms, from theatres to streaming services and DVD.

Syndication

Distribution to other channels and networks, with deals for TV broadcast rights, streaming platforms and international distribution.

Budget allocation

A breakdown of the budget for marketing, advertising and distribution.

Partnerships and collaborations

Brands, influencers and other partners who add to the film’s visibility.

Metrics and evaluation

How success is measured: box-office performance, viewer ratings, social media engagement and more.

Movie marketing

Helping a film stand out

Movie marketing is the set of methods used to publicise a film before and after its premiere. The goals are to create excitement, draw audiences and maximise box-office receipts or streaming views, combining traditional and digital strategies.

Teasers and trailers give a glimpse of the film; well-planned social media builds a community of fans; influencer partnerships and cross-promotions widen exposure; and merchandise, events and premieres support the brand as a whole. It is a mix of audience engagement, strategic planning and invention.

Trailers and teasers: Short clips that show the most exciting, dramatic or funny moments, to pique viewers’ interest.
Posters and visuals: Posters, billboards and other visuals that carry key details such as director, cast and release date, and give the film a distinctive image.
Publicity: Press releases, interviews with cast and crew, talk-show appearances and film festivals or other events that raise awareness.
Digital marketing: Social media campaigns, influencer partnerships, email marketing and web ads that reach a wider audience.
Merchandising: Action figures, T-shirts and other branded products that earn extra income and keep the film in people’s minds.
Partnerships and collaborations: Co-branded merchandise or content made with brands, expanding each partner’s audience.
Premieres and events: Red-carpet premieres, fan events and exclusive screenings that create excitement and media coverage.
Reviews and word of mouth: Positive reviews from critics and early viewers influence potential audiences and can have a big impact on a film’s success.
Cross-promotions: Tie-ins with television series, other films or even video games, for a multi-channel approach.
Viral marketing: Inventive or unusual ideas that get people sharing and boost visibility on social media.

Distribution

From final cut to box-office report

Entity One Entertainment Solutions Pvt. Ltd. is a film distribution company, and one of the largest and most renowned distributors of feature films in India. This is how a release travels from the edit suite to the box-office report.

Production and post-production
The film is made through pre-production, shooting and post-production: editing, sound design, visual effects and everything else that shapes the final cut.
Distribution rights
Once the film is ready, its distribution rights are settled: theatrical, streaming, Blu-ray, television or a combination of these.
Film festivals
Some filmmakers show their films at international festivals, where a good reception can attract distributors and widen distribution.
Distribution agreements
Filmmakers or production companies negotiate agreements with distributors or studios that set out the terms, conditions and rights.
Theatrical release
Coordinating with theatres, scheduling screenings and promoting the film to bring audiences in.
Home entertainment
Release for home viewing on Blu-ray or digital platforms, through retailers, online platforms and rental services.
Streaming services
Licensing the film to platforms such as Netflix, Disney+ Hotstar and Amazon Prime Video.
Television broadcast
Distribution through television networks and cable channels, both free-to-air and pay-TV.
Marketing and promotion
Distributors market the film to its target audience with trailers, posters, social media campaigns and other material.
International distribution
For global releases, the film is distributed across different markets, languages and cultural considerations.
Box-office reporting
Theatrical box-office numbers are reported, and revenue is shared between distributor and production team as agreed.
Post-release
After the initial release, a film may keep being distributed over time through TV reruns, streaming platforms and home-entertainment sales.