The Marathi film 26 November is a powerful drama that explores constitutional rights and inspires audiences to stand up for justice. Directed by Sachin Shobha Urade and starring Aniket Vishwasrao, Jui Jawade, and Sayaji Shinde. Other cast members include Bharat Ganeshpure, Kishor Chougule, Mushtaq Khan, Vijay Patkar, Dr. Vilas Ujawane, Anjali Ujawane, and Ganesh Yadav, the movie was released in theaters on May 9, 2025. To ensure its success, a strategic marketing and promotional campaign was executed by Entity One Entertainment Solutions Pvt. Ltd., a leading film marketing and PR agency in Mumbai.
Press Release and Media Outreach
A well-crafted press release was distributed to major media outlets, newspapers, and digital platforms to create buzz before the film's release. The press release highlighted the film's theme, star cast, and its socially relevant message. Entity One leveraged its strong media connections to secure coverage in top Marathi and national news portals, ensuring maximum visibility.
Theatrical Distribution Strategy
Entity One handled the theatrical distribution of 26 November, ensuring a wide release across Maharashtra and key cities with a strong Marathi-speaking audience. The team collaborated with multiplex chains and single-screen theaters to optimize screen counts and show timings, targeting both urban and rural audiences.
Social Media Marketing
Since Entity One specializes in social media management, they designed a high-impact digital campaign. Key strategies included Teaser & Trailer Drops, where the film's teaser and trailer were released strategically to generate curiosity; Behind-the-Scenes Content, with exclusive clips featuring the director and actors shared to engage fans; Hashtag Campaigns, with trending hashtags like #26NovemberMovie and #StandForYourRights amplifying online discussions; and Influencer Collaborations, with Marathi influencers and celebrities promoting the film through reviews and posts.
Public Relations
Entity One executed a robust PR campaign designed to position the film as a major cultural talking point. The strategy centered around high-value press conferences that secured coverage across leading entertainment and mainstream media outlets, coupled with intimate media interactions that allowed journalists to engage meaningfully with the cast. To amplify reach and prestige, the team strategically onboarded influential celebrities as brand ambassadors, leveraging their star power to generate organic conversations across social and traditional media.
Strategic Media Buying for Maximum Film Impact
Entity One executed a precision-targeted media buying strategy to dominate audience attention across platforms. The campaign leveraged multi-channel saturation buys across TV, radio, and digital to ensure 360° visibility, daypart optimization focusing on prime entertainment hours and commute times, and programmatic digital placements targeting geo-specific moviegoing demographics.
- Film Marketing
- Public Relations
- Social Media Marketing
